Social Media Guide for Churches:
In the last ten years, social media has become imperative for churches and ministries to connect with their community and spread awareness. The average person in North America spends 2 hrs and 6 min on social media, so your churchs’ social media presence is crucial to engage with members and reach new audiences. We have identified the TOP keys to your church social media success. It’s time for these platforms to be filled with the Good News, and for Christian content to go viral! Keep reading to find out how.
In this guide, we'll offer some tips and best practices for church social media growth. If you are looking for increased following, engagement, and a stronger sense of community in your congregation, you’re in the right place.
How You Can Up Your Churchs’ Social Media Game
As cliche as it sounds, this is critical. The first step in any successful church social media strategy is to define your goals and audience. Are you hoping to grow your young adults department? Do you find your church most resonates with an older generation, and you want to reach more people in that age group? Answering these questions is critical in determining which platforms to put the most effort into, and how you format content. Once you have a clear understanding of your goals, you can start to develop a social media strategy that will help you achieve them.
More good questions to consider to identify your goals and audience:
Pro Tip: Use high-quality photos and videos in your posts to make them more engaging and shareable!
By understanding your audience, you can create content that is more likely to be shared and that will help you achieve your goals!
There are many social media platforms out there, but only a few you really need to know about. The last thing you need is your church social media team wasting time posting content on apps that will never reach your target audience. Here are the platforms you want to make sure you have content on:
Consistency is building a strong church social media presence on any platform. Regular posting helps your followers stay engaged and encourages the algorithm to promote your content so it is seen by as many people as possible. Content calendars help ensure you stay on top of your goals and are a great way to maximize your social media strategy. Content calendars can also help you plan content and assets around church events. For example, if your church is having a special event for couples for Valentine’s Day, knowing that a month in advance is optimal for your team to make graphics for the social media. You can build entire social media campaigns with a content calendar (it makes life easier - trust us).
Pro Tip: Remember as you create content, variety is important. You want to implement a variety of formats including text, images, videos, and links. Not all platforms (except TUVU and Facebook) can host all these formats, but diversify as much as possible. This will help keep your content fresh and engaging and will ensure that it appeals to a wide range of followers.
Interaction is the key to community building, but it’s also key in building engagement and interaction. Post content that encourages your followers to comment, and remind them to like and share your posts. Some ways to do this are to ask questions or run giveaways. Sometimes, you will want to sprinkle in shareable content that is funny or just has high entertainment value to encourage reposting (on TUVU or Twitter), or sharing on stories for example (Instagram).
When people do comment or message you, be sure to respond in a timely manner. This lets your followers (and the algorithm) know you are engaged and interested in your communities’ thoughts and opinions.
5. Use analytics
Use analytics to track the performance of your posts and adjust your strategy accordingly. You can use external or internal analytics that will provide feedback on how your content is performing and better your church social media’s presence. This includes data that will help you hone your time of posting and decipher what types of content drive the most engagement from your audience.
Pro Tip: Avoid being shadowbanned. As sad as it is, mainstream platforms censor Biblically true content that moderation flags as offensive or “against community guidelines”. You can use a platform like TUVU as your catch all safety net assured your Christian content will never be suppressed. So be intentional about what you post on the mainstream traditional platforms, and use TUVU for content you know your congregation can handle (but the mainstream platforms cannot).
Social media is clearly an essential tool for churches to stay connected, build community, and spread the Good News. If you can define your goals, identify the right audiences, select the right platforms, post consistently and encourage interaction on posts, you are sure to increase your following, increase engagement and build a stronger sense of community. TUVU is an excellent platform for churches to consider, as it is built specifically for sharing photos, short-form video content, and text posts without invasive algorithms, ads, or fake accounts. We encourage churches to start using TUVU and implement the tips and best practices outlined in this guide to enhance their social media game and spread the message of faith to an even wider audience.